How to get customers forSustainable Influencer Discovery

Where to find fashion marketing professionals in order to convert them to customers

The idea that helps Fashion Marketing Professionals

Fashion Marketing Professionals want to promote sustainable fashion brands effectively. However, they can't get it because they struggle with identifying the right sustainable fashion influencers to collaborate with.

Therefore, they need to use your solution, e.g. EcoInfluence.

Sustainable Influencer Discovery : EcoInfluence is a software platform that helps fashion marketing professionals identify and connect with the right sustainable fashion influencers for effective brand collaborations, driving visibility and credibility. Of course it is much better than the stuff from AspireIQ, or Upfluence!

How to find Fashion Marketing Professionals

You can get insights about the pain points of fashion marketing professionals if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where fashion marketing professionals hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of fashion marketing professionals, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Sustainable Influencer Discovery.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find fashion marketing professionals

To get started, edit the values in the following 3 input fields and click “Search fashion marketing professionals”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find fashion marketing professionals and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like fashion marketing professionals wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever fashion marketing professionals complain about their pet peeve: They struggle with identifying the right sustainable fashion influencers to collaborate with.
Good for you because this is something that you can solve with sustainable Influencer Discovery, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help fashion marketing professionals to reach their goal: To promote sustainable fashion brands effectively.

They will get to know, like and trust you. Eventually, they will buy your solution: Sustainable Influencer Discovery.

Get your first customers now!

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