How to get customers forSustainability Analytics Platform for Fashion Brands

Where to find fashion brand owners in order to convert them to customers

The idea that helps Fashion brand owners

Fashion brand owners want to implement sustainable practices in their business. However, they can't get it because they struggle to measure and reduce the environmental impact of their supply chain.

Therefore, they need to use your solution, e.g. EcoImpact.

Sustainability Analytics Platform for Fashion Brands : A software solution that helps fashion brand owners measure, analyze, and reduce the environmental impact of their supply chain operations. It provides actionable insights to implement sustainable practices and track progress towards sustainability goals. Of course it is much better than the stuff from GreenMetrics, or SustainAware!

How to find Fashion brand owners

You can get insights about the pain points of fashion brand owners if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where fashion brand owners hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of fashion brand owners, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Sustainability Analytics Platform for Fashion Brands.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find fashion brand owners

To get started, edit the values in the following 3 input fields and click “Search fashion brand owners”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find fashion brand owners and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like fashion brand owners wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever fashion brand owners complain about their pet peeve: They struggle to measure and reduce the environmental impact of their supply chain.
Good for you because this is something that you can solve with sustainability Analytics Platform for Fashion Brands, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help fashion brand owners to reach their goal: To implement sustainable practices in their business.

They will get to know, like and trust you. Eventually, they will buy your solution: Sustainability Analytics Platform for Fashion Brands.

Get your first customers now!

Fashion Tech Supply Chain ManagementSustainability Analytics Platform for Fashion Brands