How to get customers forFabric Sustainability Innovation Tool

Where to find textile engineers in order to convert them to customers

The idea that helps Textile Engineers

Textile Engineers want to create innovative fabrics with smart functionalities. However, they can't get it because they struggle with identifying sustainable materials and processes.

Therefore, they need to use your solution, e.g. SmartFabric Innovate.

Fabric Sustainability Innovation Tool : SmartFabric Innovate is a software solution that assists textile engineers in identifying sustainable materials and processes to create innovative fabrics with smart functionalities, helping them meet industry demands for sustainability. Of course it is much better than the stuff from EcoTextile, or SustainaWeave!

How to find Textile Engineers

You can get insights about the pain points of textile engineers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where textile engineers hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of textile engineers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Fabric Sustainability Innovation Tool.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find textile engineers

To get started, edit the values in the following 3 input fields and click “Search textile engineers”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find textile engineers and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like textile engineers wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever textile engineers complain about their pet peeve: They struggle with identifying sustainable materials and processes.
Good for you because this is something that you can solve with fabric Sustainability Innovation Tool, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help textile engineers to reach their goal: To create innovative fabrics with smart functionalities.

They will get to know, like and trust you. Eventually, they will buy your solution: Fabric Sustainability Innovation Tool.

Get your first customers now!

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