How to get customers forSmart Fabric Prototyping and Testing Software
Where to find fashion tech entrepreneurs in order to convert them to customers
The idea that helps Fashion Tech Entrepreneurs
Fashion Tech Entrepreneurs want to develop innovative smart fabrics for wearable technology. However, they can't get it because they struggle to test and iterate on new fabric technologies efficiently.
Therefore, they need to use your solution, e.g. FabricForge.
Smart Fabric Prototyping and Testing Software : FabricForge is a software tool that enables fashion tech entrepreneurs to digitally prototype and test new smart fabric technologies. It simulates the behavior of different fabric compositions and integrates with existing manufacturing processes, accelerating the development of innovative wearable tech solutions. Of course it is much better than the stuff from Thakoon, or MiraFit!
How to find Fashion Tech Entrepreneurs
You can get insights about the pain points of fashion tech entrepreneurs if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where fashion tech entrepreneurs hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of fashion tech entrepreneurs, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: Smart Fabric Prototyping and Testing Software.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find fashion tech entrepreneurs
To get started, edit the values in the following 3 input fields and click “Search fashion tech entrepreneurs”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find fashion tech entrepreneurs and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like fashion tech entrepreneurs wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever fashion tech entrepreneurs complain about their pet peeve: They struggle to test and iterate on new fabric technologies efficiently.
- Good for you because this is something that you can solve with smart Fabric Prototyping and Testing Software, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help fashion tech entrepreneurs to reach their goal: To develop innovative smart fabrics for wearable technology.
They will get to know, like and trust you. Eventually, they will buy your solution: Smart Fabric Prototyping and Testing Software.
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