How to get customers forSustainable Fabric Sourcing Platform

Where to find textile engineers in order to convert them to customers

The idea that helps Textile Engineers

Textile Engineers want to develop sustainable fabrics with reduced environmental impact. However, they can't get it because they struggle to find eco-friendly materials and suppliers for sustainable textile production.

Therefore, they need to use your solution, e.g. EcoWeave.

Sustainable Fabric Sourcing Platform : EcoWeave is a software platform that connects Textile Engineers with eco-friendly materials and suppliers for sustainable textile production, facilitating the development of environmentally sustainable fabrics with reduced impact on the planet. Of course it is much better than the stuff from Textile Exchange, Better Cotton Initiative, or Bluesign!

How to find Textile Engineers

You can get insights about the pain points of textile engineers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where textile engineers hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of textile engineers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Sustainable Fabric Sourcing Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find textile engineers

To get started, edit the values in the following 3 input fields and click “Search textile engineers”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find textile engineers and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like textile engineers wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever textile engineers complain about their pet peeve: They struggle to find eco-friendly materials and suppliers for sustainable textile production.
Good for you because this is something that you can solve with sustainable Fabric Sourcing Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help textile engineers to reach their goal: To develop sustainable fabrics with reduced environmental impact.

They will get to know, like and trust you. Eventually, they will buy your solution: Sustainable Fabric Sourcing Platform.

Get your first customers now!

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