How to get customers forContent Creation Software for Fashion Media

Where to find fashion media editors in order to convert them to customers

The idea that helps Fashion Media Editors

Fashion Media Editors want to create engaging content. However, they can't get it because they have limited access to high-quality visuals.

Therefore, they need to use your solution, e.g. Visual Vault.

Content Creation Software for Fashion Media : Visual Vault is a content creation software that provides fashion media editors with a vast library of high-quality visuals, including images, videos, and graphics. It enables editors to create engaging content quickly and efficiently. Of course it is much better than the stuff from MediaMaster, or VisualizeNow!

How to find Fashion Media Editors

You can get insights about the pain points of fashion media editors if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where fashion media editors hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of fashion media editors, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Content Creation Software for Fashion Media.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find fashion media editors

To get started, edit the values in the following 3 input fields and click “Search fashion media editors”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find fashion media editors and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like fashion media editors wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever fashion media editors complain about their pet peeve: They have limited access to high-quality visuals.
  • Good for you because this is something that you can solve with content Creation Software for Fashion Media, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help fashion media editors to reach their goal: To create engaging content.

They will get to know, like and trust you. Eventually, they will buy your solution: Content Creation Software for Fashion Media.


Fashion and ApparelFashion TechContent Creation Software for Fashion Media

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