How to get customers forVisual Content Sourcing Platform for Fashion Media Professionals

Where to find fashion media professionals in order to convert them to customers

The idea that helps Fashion Media Professionals

Fashion Media Professionals want to create engaging multimedia content. However, they can't get it because they struggle to source high-quality visual assets.

Therefore, they need to use your solution, e.g. VisualVault.

Visual Content Sourcing Platform for Fashion Media Professionals : VisualVault is a platform that connects fashion media professionals with a wide range of high-quality visual assets, including images, videos, and animations. With VisualVault, professionals can easily find and license the perfect visual content for their projects. Of course it is much better than the stuff from ImageInflux, or MediaMaster!

How to find Fashion Media Professionals

You can get insights about the pain points of fashion media professionals if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where fashion media professionals hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of fashion media professionals, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Visual Content Sourcing Platform for Fashion Media Professionals.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find fashion media professionals

To get started, edit the values in the following 3 input fields and click “Search fashion media professionals”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find fashion media professionals and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like fashion media professionals wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever fashion media professionals complain about their pet peeve: They struggle to source high-quality visual assets.
Good for you because this is something that you can solve with visual Content Sourcing Platform for Fashion Media Professionals, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help fashion media professionals to reach their goal: To create engaging multimedia content.

They will get to know, like and trust you. Eventually, they will buy your solution: Visual Content Sourcing Platform for Fashion Media Professionals.

Get your first customers now!

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