How to get customers forSocialStyle
Where to find fashion retailers in order to convert them to customers
The idea that helps Fashion Retailers
Fashion Retailers want to increase online sales and customer engagement. However, they can't get it because they struggle to effectively leverage social media marketing strategies.
Therefore, they need to use your solution, e.g. SocialStyle.
SocialStyle : Social media marketing tool specifically designed for fashion retailers to optimize customer engagement and increase online sales. Of course it is much better than the stuff from Hootsuite, or Buffer!
How to find Fashion Retailers
You can get insights about the pain points of fashion retailers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where fashion retailers hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of fashion retailers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: SocialStyle.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find fashion retailers
To get started, edit the values in the following 3 input fields and click “Search fashion retailers”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find fashion retailers and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like fashion retailers wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever fashion retailers complain about their pet peeve: They struggle to effectively leverage social media marketing strategies.
- Good for you because this is something that you can solve with socialStyle, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help fashion retailers to reach their goal: To increase online sales and customer engagement.
They will get to know, like and trust you. Eventually, they will buy your solution: SocialStyle.
Fashion and ApparelFashion MediaSocialStyle
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