How to get customers forTrendTrackr - Your Personalized Fashion News Hub

Where to find fashion journalists in order to convert them to customers

The idea that helps Fashion Journalists

Fashion Journalists want to easily discover and access the latest fashion news and trends. However, they can't get it because they struggle to find a centralized platform for curated fashion content.

Therefore, they need to use your solution, e.g. TrendTrackr.

TrendTrackr - Your Personalized Fashion News Hub : TrendTrackr is an innovative software that curates the latest fashion news, trends, and insights, personalized to each fashion journalist's interests and preferences. Of course it is much better than the stuff from StyleScoop, or FashionistaFeed!

How to find Fashion Journalists

You can get insights about the pain points of fashion journalists if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where fashion journalists hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of fashion journalists, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: TrendTrackr - Your Personalized Fashion News Hub.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find fashion journalists

To get started, edit the values in the following 3 input fields and click “Search fashion journalists”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find fashion journalists and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like fashion journalists wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever fashion journalists complain about their pet peeve: They struggle to find a centralized platform for curated fashion content.
  • Good for you because this is something that you can solve with trendTrackr - Your Personalized Fashion News Hub, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help fashion journalists to reach their goal: To easily discover and access the latest fashion news and trends.

They will get to know, like and trust you. Eventually, they will buy your solution: TrendTrackr - Your Personalized Fashion News Hub.

Fashion and ApparelFashion JournalismTrendTrackr - Your Personalized Fashion News Hub

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