How to get customers forTrend Tracker: Your personalized fashion news aggregator

Where to find fashion journalists in order to convert them to customers

The idea that helps Fashion Journalists

Fashion Journalists want to stay up-to-date with the latest industry trends and news. However, they can't get it because they struggle to sift through the overwhelming amount of information available..

Therefore, they need to use your solution, e.g. Trend Tracker.

Trend Tracker: Your personalized fashion news aggregator : Trend Tracker is an AI-powered tool that curates and delivers personalized fashion news and trends to fashion journalists. By analyzing content from various sources and tailoring it to their interests, journalists can stay informed and ahead of the curve in the fast-paced fashion industry. Of course it is much better than the stuff from Vogue Runway, or Fashionista!

How to find Fashion Journalists

You can get insights about the pain points of fashion journalists if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where fashion journalists hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of fashion journalists, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Trend Tracker: Your personalized fashion news aggregator.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find fashion journalists

To get started, edit the values in the following 3 input fields and click “Search fashion journalists”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find fashion journalists and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like fashion journalists wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever fashion journalists complain about their pet peeve: They struggle to sift through the overwhelming amount of information available..
Good for you because this is something that you can solve with trend Tracker: Your personalized fashion news aggregator, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help fashion journalists to reach their goal: To stay up-to-date with the latest industry trends and news.

They will get to know, like and trust you. Eventually, they will buy your solution: Trend Tracker: Your personalized fashion news aggregator.

Get your first customers now!

Fashion and Apparel Fashion JournalismTrend Tracker: Your personalized fashion news aggregator