How to get customers forFashion Event Management Software

Where to find fashion event planners in order to convert them to customers

The idea that helps Fashion Event Planners

Fashion Event Planners want to streamline event organization and management. However, they can't get it because they struggle with coordinating multiple aspects of event planning efficiently.

Therefore, they need to use your solution, e.g. EventChic.

Fashion Event Management Software : EventChic is a comprehensive event management software specifically tailored for fashion events, helping event planners coordinate all aspects of event planning seamlessly. Of course it is much better than the stuff from RunwayReady, or EventPro!

How to find Fashion Event Planners

You can get insights about the pain points of fashion event planners if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where fashion event planners hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of fashion event planners, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Fashion Event Management Software.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find fashion event planners

To get started, edit the values in the following 3 input fields and click “Search fashion event planners”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find fashion event planners and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like fashion event planners wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever fashion event planners complain about their pet peeve: They struggle with coordinating multiple aspects of event planning efficiently.
  • Good for you because this is something that you can solve with fashion Event Management Software, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help fashion event planners to reach their goal: To streamline event organization and management.

They will get to know, like and trust you. Eventually, they will buy your solution: Fashion Event Management Software.


Fashion and ApparelFashion Events and ShowsFashion Event Management Software

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