How to get customers forFanInsights: Data-Driven Fan Engagement for Sports Teams
Where to find sports teams in order to convert them to customers
The idea that helps Sports teams
Sports teams want to effectively engage fans and enhance their fan experience. However, they can't get it because they struggle to collect and analyze fan data to tailor their marketing efforts and improve fan engagement.
Therefore, they need to use your solution, e.g. FanInsights.
FanInsights: Data-Driven Fan Engagement for Sports Teams : FanInsights is a software platform that enables sports teams to gather and analyze fan data, including preferences and behaviors, to personalize marketing campaigns, engage fans more effectively, and enhance the overall fan experience. Of course it is much better than the stuff from FanConnect, or Fanalytics!
How to find Sports teams
You can get insights about the pain points of sports teams if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where sports teams hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of sports teams, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: FanInsights: Data-Driven Fan Engagement for Sports Teams.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find sports teams
To get started, edit the values in the following 3 input fields and click “Search sports teams”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find sports teams and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like sports teams wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever sports teams complain about their pet peeve: They struggle to collect and analyze fan data to tailor their marketing efforts and improve fan engagement.
- Good for you because this is something that you can solve with fanInsights: Data-Driven Fan Engagement for Sports Teams, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help sports teams to reach their goal: To effectively engage fans and enhance their fan experience.
They will get to know, like and trust you. Eventually, they will buy your solution: FanInsights: Data-Driven Fan Engagement for Sports Teams.
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