How to get customers forRadioGenius: Data-Driven Radio Programming Tool
Where to find radio producers in order to convert them to customers
The idea that helps Radio Producers
Radio Producers want to customize radio programming based on listener preferences. However, they can't get it because they struggle to gather and analyze data on listener habits and interests.
Therefore, they need to use your solution, e.g. RadioGenius.
RadioGenius: Data-Driven Radio Programming Tool : RadioGenius is a data-driven radio programming tool that helps producers customize radio content based on listener preferences. It collects and analyzes listener data to recommend personalized playlists and programming schedules. Of course it is much better than the stuff from !
How to find Radio Producers
You can get insights about the pain points of radio producers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where radio producers hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of radio producers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: RadioGenius: Data-Driven Radio Programming Tool.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find radio producers
To get started, edit the values in the following 3 input fields and click “Search radio producers”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find radio producers and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like radio producers wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever radio producers complain about their pet peeve: They struggle to gather and analyze data on listener habits and interests.
- Good for you because this is something that you can solve with radioGenius: Data-Driven Radio Programming Tool, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help radio producers to reach their goal: To customize radio programming based on listener preferences.
They will get to know, like and trust you. Eventually, they will buy your solution: RadioGenius: Data-Driven Radio Programming Tool.
EntertainmentRadioRadioGenius: Data-Driven Radio Programming Tool
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