How to get customers forAudience Engagement Analytics Platform for Radio Stations
Where to find radio station managers in order to convert them to customers
The idea that helps Radio station managers
Radio station managers want to increase audience engagement. However, they can't get it because they struggle to understand their listeners' preferences.
Therefore, they need to use your solution, e.g. ListenerInsight.
Audience Engagement Analytics Platform for Radio Stations : An AI-driven platform that analyzes listener behavior, preferences, and feedback to provide insights for radio stations to tailor their content and increase audience engagement. Of course it is much better than the stuff from Nielsen Audio, or Arbitron!
How to find Radio station managers
You can get insights about the pain points of radio station managers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where radio station managers hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of radio station managers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: Audience Engagement Analytics Platform for Radio Stations.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find radio station managers
To get started, edit the values in the following 3 input fields and click “Search radio station managers”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find radio station managers and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like radio station managers wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever radio station managers complain about their pet peeve: They struggle to understand their listeners' preferences.
- Good for you because this is something that you can solve with audience Engagement Analytics Platform for Radio Stations, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help radio station managers to reach their goal: To increase audience engagement.
They will get to know, like and trust you. Eventually, they will buy your solution: Audience Engagement Analytics Platform for Radio Stations.
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