How to get customers forAudience Engagement Platform for Radio Producers
Where to find radio producers in order to convert them to customers
The idea that helps Radio producers
Radio producers want to create engaging and interactive content for their listeners. However, they can't get it because they struggle to find a software solution that seamlessly integrates audience interaction.
Therefore, they need to use your solution, e.g. InteractWave.
Audience Engagement Platform for Radio Producers : InteractWave is a software solution that allows radio producers to easily incorporate audience interaction features into their shows, such as live polls, contests, and call-ins. It provides real-time analytics on listener engagement and feedback. Of course it is much better than the stuff from EngageRadio, or ListenerConnect!
How to find Radio producers
You can get insights about the pain points of radio producers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where radio producers hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of radio producers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: Audience Engagement Platform for Radio Producers.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find radio producers
To get started, edit the values in the following 3 input fields and click “Search radio producers”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find radio producers and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like radio producers wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever radio producers complain about their pet peeve: They struggle to find a software solution that seamlessly integrates audience interaction.
- Good for you because this is something that you can solve with audience Engagement Platform for Radio Producers, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help radio producers to reach their goal: To create engaging and interactive content for their listeners.
They will get to know, like and trust you. Eventually, they will buy your solution: Audience Engagement Platform for Radio Producers.
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