How to get customers forPubLink: Digital Publishing Platform
Where to find authors and publishers in order to convert them to customers
The idea that helps Authors and Publishers
Authors and Publishers want to reach a wider audience with their publications. However, they can't get it because they struggle to adapt to digital publishing trends.
Therefore, they need to use your solution, e.g. PubLink.
PubLink: Digital Publishing Platform : PubLink is a cutting-edge platform that helps authors and publishers seamlessly transition to digital media, offering features like e-books, audiobooks, and interactive storytelling. Of course it is much better than the stuff from Amazon Kindle Direct Publishing, or Apple Books!
How to find Authors and Publishers
You can get insights about the pain points of authors and publishers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where authors and publishers hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of authors and publishers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: PubLink: Digital Publishing Platform.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find authors and publishers
To get started, edit the values in the following 3 input fields and click “Search authors and publishers”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find authors and publishers and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like authors and publishers wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever authors and publishers complain about their pet peeve: They struggle to adapt to digital publishing trends.
- Good for you because this is something that you can solve with pubLink: Digital Publishing Platform, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help authors and publishers to reach their goal: To reach a wider audience with their publications.
They will get to know, like and trust you. Eventually, they will buy your solution: PubLink: Digital Publishing Platform.
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