How to get customers forSelf-Publishing and Book Promotion Software

Where to find authors in order to convert them to customers

The idea that helps Authors

Authors want to easily self-publish and promote their books. However, they can't get it because they struggle with the complex process of self-publishing and lack marketing resources.

Therefore, they need to use your solution, e.g. BookBoost.

Self-Publishing and Book Promotion Software : BookBoost is an all-in-one platform that simplifies the self-publishing process for authors and provides tools for book promotion and marketing. Authors can format manuscripts, publish e-books, create marketing campaigns, and track sales performance to increase their book's visibility and readership. Of course it is much better than the stuff from Draft2Digital, or BookBaby!

How to find Authors

You can get insights about the pain points of authors if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where authors hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of authors, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Self-Publishing and Book Promotion Software.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find authors

To get started, edit the values in the following 3 input fields and click “Search authors”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find authors and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like authors wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever authors complain about their pet peeve: They struggle with the complex process of self-publishing and lack marketing resources.
  • Good for you because this is something that you can solve with self-Publishing and Book Promotion Software, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help authors to reach their goal: To easily self-publish and promote their books.

They will get to know, like and trust you. Eventually, they will buy your solution: Self-Publishing and Book Promotion Software.


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