How to get customers forGlobal Performing Arts Network

Where to find performing arts enthusiasts in order to convert them to customers

The idea that helps Performing Arts Enthusiasts

Performing Arts Enthusiasts want to access a wide range of live performances and theater productions. However, they can't get it because they have limited opportunities to watch live shows from different parts of the world.

Therefore, they need to use your solution, e.g. Global Performing Arts Network.

Global Performing Arts Network : An online platform that streams live and recorded performances from theaters, venues, and artists worldwide, giving users a diverse range of cultural experiences. Of course it is much better than the stuff from BroadwayHD, or DramaOnline!

How to find Performing Arts Enthusiasts

You can get insights about the pain points of performing arts enthusiasts if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where performing arts enthusiasts hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of performing arts enthusiasts, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Global Performing Arts Network.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find performing arts enthusiasts

To get started, edit the values in the following 3 input fields and click “Search performing arts enthusiasts”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find performing arts enthusiasts and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like performing arts enthusiasts wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever performing arts enthusiasts complain about their pet peeve: They have limited opportunities to watch live shows from different parts of the world.
  • Good for you because this is something that you can solve with global Performing Arts Network, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help performing arts enthusiasts to reach their goal: To access a wide range of live performances and theater productions.

They will get to know, like and trust you. Eventually, they will buy your solution: Global Performing Arts Network.

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