How to get customers forPerforming Arts Booking Platform
Where to find performing artists in order to convert them to customers
The idea that helps Performing Artists
Performing Artists want to book more gigs and performances. However, they can't get it because they have difficulty finding a platform that connects them with event organizers and talent scouts.
Therefore, they need to use your solution, e.g. ArtistConnect.
Performing Arts Booking Platform : ArtistConnect is a platform that bridges the gap between performing artists and event organizers. It offers a streamlined booking process, real-time availability updates, and a portfolio showcase feature. Of course it is much better than the stuff from GigSalad, Gigsalad, or The Bash!
How to find Performing Artists
You can get insights about the pain points of performing artists if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where performing artists hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of performing artists, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: Performing Arts Booking Platform.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find performing artists
To get started, edit the values in the following 3 input fields and click “Search performing artists”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find performing artists and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like performing artists wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever performing artists complain about their pet peeve: They have difficulty finding a platform that connects them with event organizers and talent scouts.
- Good for you because this is something that you can solve with performing Arts Booking Platform, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help performing artists to reach their goal: To book more gigs and performances.
They will get to know, like and trust you. Eventually, they will buy your solution: Performing Arts Booking Platform.
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