How to get customers forMusic Discovery Haven
Where to find music fans in order to convert them to customers
The idea that helps Music Fans
Music Fans want to discover new artists and music genres. However, they can't get it because they have limited exposure to emerging artists and underground music scenes.
Therefore, they need to use your solution, e.g. Music Discovery Haven.
Music Discovery Haven : A music streaming platform that introduces users to a curated selection of emerging artists, underground scenes, and niche genres based on their unique music preferences. Of course it is much better than the stuff from Spotify, or Apple Music!
How to find Music Fans
You can get insights about the pain points of music fans if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where music fans hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of music fans, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: Music Discovery Haven.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find music fans
To get started, edit the values in the following 3 input fields and click “Search music fans”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find music fans and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like music fans wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever music fans complain about their pet peeve: They have limited exposure to emerging artists and underground music scenes.
- Good for you because this is something that you can solve with music Discovery Haven, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help music fans to reach their goal: To discover new artists and music genres.
They will get to know, like and trust you. Eventually, they will buy your solution: Music Discovery Haven.
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