How to get customers forEvent Management and Coordination Software

Where to find event organizers in order to convert them to customers

The idea that helps Event Organizers

Event Organizers want to efficiently manage and coordinate live events. However, they can't get it because they struggle with organizing schedules, coordinating with multiple vendors, and managing attendees.

Therefore, they need to use your solution, e.g. EventPro.

Event Management and Coordination Software : EventPro is a comprehensive software solution designed to help event organizers manage and coordinate live events more efficiently. It offers tools for scheduling, vendor coordination, attendee management, and real-time communication. Of course it is much better than the stuff from Eventbrite, Cvent, or Bizzabo!

How to find Event Organizers

You can get insights about the pain points of event organizers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where event organizers hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of event organizers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Event Management and Coordination Software.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find event organizers

To get started, edit the values in the following 3 input fields and click “Search event organizers”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find event organizers and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like event organizers wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever event organizers complain about their pet peeve: They struggle with organizing schedules, coordinating with multiple vendors, and managing attendees.
  • Good for you because this is something that you can solve with event Management and Coordination Software, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help event organizers to reach their goal: To efficiently manage and coordinate live events.

They will get to know, like and trust you. Eventually, they will buy your solution: Event Management and Coordination Software.

EntertainmentLive EventsEvent Management and Coordination Software

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