How to get customers forEventFlow: Event Management Software

Where to find live event organizers in order to convert them to customers

The idea that helps Live Event Organizers

Live Event Organizers want to efficiently manage and promote their events. However, they can't get it because they struggle to keep track of ticket sales and engage with attendees effectively.

Therefore, they need to use your solution, e.g. EventFlow.

EventFlow: Event Management Software : EventFlow is a comprehensive event management software that helps organizers streamline ticket sales, engage with attendees through personalized communications, and track event analytics. Of course it is much better than the stuff from Eventbrite, or Cvent!

How to find Live Event Organizers

You can get insights about the pain points of live event organizers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where live event organizers hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of live event organizers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: EventFlow: Event Management Software.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find live event organizers

To get started, edit the values in the following 3 input fields and click “Search live event organizers”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find live event organizers and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like live event organizers wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever live event organizers complain about their pet peeve: They struggle to keep track of ticket sales and engage with attendees effectively.
  • Good for you because this is something that you can solve with eventFlow: Event Management Software, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help live event organizers to reach their goal: To efficiently manage and promote their events.

They will get to know, like and trust you. Eventually, they will buy your solution: EventFlow: Event Management Software.

EntertainmentLive EventsEventFlow: Event Management Software

Related topics

Share this: