How to get customers forWindVantage: Wind Turbine Maintenance Prediction Software
Where to find wind farm operators in order to convert them to customers
The idea that helps Wind Farm Operators
Wind Farm Operators want to maximize wind turbine efficiency. However, they can't get it because they struggle to predict and mitigate turbine downtime due to maintenance issues.
Therefore, they need to use your solution, e.g. WindVantage.
WindVantage: Wind Turbine Maintenance Prediction Software : WindVantage is an innovative software solution that uses predictive analytics to forecast wind turbine maintenance needs and optimize scheduling, helping wind farm operators maximize efficiency and minimize downtime. Of course it is much better than the stuff from Vestas Wind Systems, or GE Renewable Energy!
How to find Wind Farm Operators
You can get insights about the pain points of wind farm operators if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where wind farm operators hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of wind farm operators, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: WindVantage: Wind Turbine Maintenance Prediction Software.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find wind farm operators
To get started, edit the values in the following 3 input fields and click “Search wind farm operators”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find wind farm operators and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like wind farm operators wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever wind farm operators complain about their pet peeve: They struggle to predict and mitigate turbine downtime due to maintenance issues.
- Good for you because this is something that you can solve with windVantage: Wind Turbine Maintenance Prediction Software, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help wind farm operators to reach their goal: To maximize wind turbine efficiency.
They will get to know, like and trust you. Eventually, they will buy your solution: WindVantage: Wind Turbine Maintenance Prediction Software.
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