How to get customers forWind Turbine Performance Monitoring System
Where to find wind farm engineers in order to convert them to customers
The idea that helps Wind Farm Engineers
Wind Farm Engineers want to maximize wind energy generation. However, they can't get it because they have limited visibility into wind turbine performance.
Therefore, they need to use your solution, e.g. WindTrack.
Wind Turbine Performance Monitoring System : WindTrack is a state-of-the-art software that provides wind farm engineers with detailed insights into wind turbine performance, allowing them to maximize wind energy generation. Of course it is much better than the stuff from GE Renewable Energy, or Vestas!
How to find Wind Farm Engineers
You can get insights about the pain points of wind farm engineers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where wind farm engineers hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of wind farm engineers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: Wind Turbine Performance Monitoring System.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find wind farm engineers
To get started, edit the values in the following 3 input fields and click “Search wind farm engineers”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find wind farm engineers and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like wind farm engineers wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever wind farm engineers complain about their pet peeve: They have limited visibility into wind turbine performance.
- Good for you because this is something that you can solve with wind Turbine Performance Monitoring System, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help wind farm engineers to reach their goal: To maximize wind energy generation.
They will get to know, like and trust you. Eventually, they will buy your solution: Wind Turbine Performance Monitoring System.
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