How to get customers forAutomated Smart Grid Inspection Software
Where to find smart grid technicians in order to convert them to customers
The idea that helps Smart Grid technicians
Smart Grid technicians want to detect energy grid inefficiencies. However, they can't get it because they rely on manual inspections which are time-consuming.
Therefore, they need to use your solution, e.g. GridSense.
Automated Smart Grid Inspection Software : GridSense is a software solution that uses IoT sensors and predictive analytics to automate the detection of inefficiencies in smart grid systems, reducing the need for manual inspections. Of course it is much better than the stuff from Grid4C, or Sentient Energy!
How to find Smart Grid technicians
You can get insights about the pain points of smart grid technicians if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where smart grid technicians hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of smart grid technicians, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: Automated Smart Grid Inspection Software.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find smart grid technicians
To get started, edit the values in the following 3 input fields and click “Search smart grid technicians”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find smart grid technicians and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like smart grid technicians wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever smart grid technicians complain about their pet peeve: They rely on manual inspections which are time-consuming.
- Good for you because this is something that you can solve with automated Smart Grid Inspection Software, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help smart grid technicians to reach their goal: To detect energy grid inefficiencies.
They will get to know, like and trust you. Eventually, they will buy your solution: Automated Smart Grid Inspection Software.
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