How to get customers forSustainability Reporting Software

Where to find green building companies in order to convert them to customers

The idea that helps Green Building Companies

Green Building Companies want to achieve LEED certification. However, they can't get it because they struggle to track and report sustainable practices effectively.

Therefore, they need to use your solution, e.g. EcoTrack.

Sustainability Reporting Software : EcoTrack is a software solution that helps green building companies track, analyze, and report their sustainable practices to achieve LEED certification. It offers automated data collection, customizable reporting templates, and benchmarking against industry standards. Of course it is much better than the stuff from Goby, Ecomedes, or Measurabl!

How to find Green Building Companies

You can get insights about the pain points of green building companies if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where green building companies hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of green building companies, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Sustainability Reporting Software.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find green building companies

To get started, edit the values in the following 3 input fields and click “Search green building companies”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find green building companies and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like green building companies wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever green building companies complain about their pet peeve: They struggle to track and report sustainable practices effectively.
Good for you because this is something that you can solve with sustainability Reporting Software, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help green building companies to reach their goal: To achieve LEED certification.

They will get to know, like and trust you. Eventually, they will buy your solution: Sustainability Reporting Software.

Get your first customers now!

Construction Industrial ConstructionSustainability Reporting Software