How to get customers forUtility Equipment Maintenance Software

Where to find natural gas utility managers in order to convert them to customers

The idea that helps Natural Gas Utility Managers

Natural Gas Utility Managers want to reduce maintenance costs and downtime. However, they can't get it because they struggle with manual data collection and analysis for equipment maintenance.

Therefore, they need to use your solution, e.g. UtiliCare.

Utility Equipment Maintenance Software : UtiliCare is a comprehensive software solution that automates data collection and analysis for equipment maintenance, helping natural gas utility managers reduce costs and minimize downtime. Of course it is much better than the stuff from GasMaintain, or EquipCare!

How to find Natural Gas Utility Managers

You can get insights about the pain points of natural gas utility managers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where natural gas utility managers hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of natural gas utility managers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Utility Equipment Maintenance Software.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find natural gas utility managers

To get started, edit the values in the following 3 input fields and click “Search natural gas utility managers”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find natural gas utility managers and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like natural gas utility managers wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever natural gas utility managers complain about their pet peeve: They struggle with manual data collection and analysis for equipment maintenance.
  • Good for you because this is something that you can solve with utility Equipment Maintenance Software, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help natural gas utility managers to reach their goal: To reduce maintenance costs and downtime.

They will get to know, like and trust you. Eventually, they will buy your solution: Utility Equipment Maintenance Software.


EnergyNatural Gas UtilitiesUtility Equipment Maintenance Software

Related topics


Share this: