How to get customers forSmart Building Energy Efficiency Tool
Where to find energy efficiency experts in order to convert them to customers
The idea that helps Energy Efficiency Experts
Energy Efficiency Experts want to reduce energy waste in buildings. However, they can't get it because they struggle with identifying energy inefficiencies accurately.
Therefore, they need to use your solution, e.g. EfficiSense.
Smart Building Energy Efficiency Tool : EfficiSense utilizes IoT sensors and machine learning algorithms to accurately identify and address energy inefficiencies in buildings, helping energy efficiency experts reduce waste effectively. Of course it is much better than the stuff from EcoEfficiency, or SmartBEMS!
How to find Energy Efficiency Experts
You can get insights about the pain points of energy efficiency experts if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where energy efficiency experts hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of energy efficiency experts, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: Smart Building Energy Efficiency Tool.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find energy efficiency experts
To get started, edit the values in the following 3 input fields and click “Search energy efficiency experts”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find energy efficiency experts and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like energy efficiency experts wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever energy efficiency experts complain about their pet peeve: They struggle with identifying energy inefficiencies accurately.
- Good for you because this is something that you can solve with smart Building Energy Efficiency Tool, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help energy efficiency experts to reach their goal: To reduce energy waste in buildings.
They will get to know, like and trust you. Eventually, they will buy your solution: Smart Building Energy Efficiency Tool.
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