How to get customers forReal-Time Power Outage Management Software
Where to find electric utility managers in order to convert them to customers
The idea that helps Electric Utility Managers
Electric Utility Managers want to efficiently monitor and manage electricity distribution. However, they can't get it because they struggle to quickly identify and resolve power outages in real-time.
Therefore, they need to use your solution, e.g. PowerGrid Pro.
Real-Time Power Outage Management Software : PowerGrid Pro is a software solution that uses advanced algorithms to pinpoint the exact location of power outages in real-time, allowing electric utility managers to quickly resolve issues and minimize downtime. Of course it is much better than the stuff from GridPoint, ABB, or Schneider Electric!
How to find Electric Utility Managers
You can get insights about the pain points of electric utility managers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where electric utility managers hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of electric utility managers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: Real-Time Power Outage Management Software.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find electric utility managers
To get started, edit the values in the following 3 input fields and click “Search electric utility managers”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find electric utility managers and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like electric utility managers wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever electric utility managers complain about their pet peeve: They struggle to quickly identify and resolve power outages in real-time.
- Good for you because this is something that you can solve with real-Time Power Outage Management Software, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help electric utility managers to reach their goal: To efficiently monitor and manage electricity distribution.
They will get to know, like and trust you. Eventually, they will buy your solution: Real-Time Power Outage Management Software.
EnergyElectric UtilitiesReal-Time Power Outage Management Software
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