How to get customers forInteractive Test Preparation Assistant

Where to find students in order to convert them to customers

The idea that helps Students

Students want to excel in standardized tests and exams. However, they can't get it because they struggle with time management and effective study strategies.

Therefore, they need to use your solution, e.g. TestPrep Coach.

Interactive Test Preparation Assistant : A virtual study coach that helps students create personalized study schedules, practice test-taking strategies, and track their progress. It also provides instant feedback and tips for improvement. Of course it is much better than the stuff from Khan Academy, or Princeton Review!

How to find Students

You can get insights about the pain points of students if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where students hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of students, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Interactive Test Preparation Assistant.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find students

To get started, edit the values in the following 3 input fields and click “Search students”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find students and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like students wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever students complain about their pet peeve: They struggle with time management and effective study strategies.
  • Good for you because this is something that you can solve with interactive Test Preparation Assistant, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help students to reach their goal: To excel in standardized tests and exams.

They will get to know, like and trust you. Eventually, they will buy your solution: Interactive Test Preparation Assistant.

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