How to get customers forAdaptive Test Preparation Platform

Where to find test preparation instructors in order to convert them to customers

The idea that helps Test Preparation Instructors

Test Preparation Instructors want to provide comprehensive practice tests online. However, they can't get it because they struggle to create high-quality test questions and simulations tailored to each student's needs.

Therefore, they need to use your solution, e.g. TestGenius.

Adaptive Test Preparation Platform : TestGenius utilizes adaptive learning algorithms to generate personalized practice tests for students based on their strengths and weaknesses. It offers detailed performance analytics and recommendations for improvement. Of course it is much better than the stuff from Kaplan Test Prep, Princeton Review, or Magoosh!

How to find Test Preparation Instructors

You can get insights about the pain points of test preparation instructors if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where test preparation instructors hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of test preparation instructors, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Adaptive Test Preparation Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find test preparation instructors

To get started, edit the values in the following 3 input fields and click “Search test preparation instructors”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find test preparation instructors and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like test preparation instructors wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever test preparation instructors complain about their pet peeve: They struggle to create high-quality test questions and simulations tailored to each student's needs.
Good for you because this is something that you can solve with adaptive Test Preparation Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help test preparation instructors to reach their goal: To provide comprehensive practice tests online.

They will get to know, like and trust you. Eventually, they will buy your solution: Adaptive Test Preparation Platform.

Get your first customers now!

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