How to get customers forTestBoost - Personalized Test Preparation Platform

Where to find test prep students in order to convert them to customers

The idea that helps Test Prep Students

Test Prep Students want to improve their performance on standardized tests. However, they can't get it because they struggle to identify and focus on their weak areas.

Therefore, they need to use your solution, e.g. TestBoost.

TestBoost - Personalized Test Preparation Platform : TestBoost is a personalized test preparation platform that identifies a student's weak areas through diagnostic tests and provides targeted study materials and practice questions to help them improve their scores. It offers real-time progress tracking and personalized study plans. Of course it is much better than the stuff from Khan Academy, or Magoosh!

How to find Test Prep Students

You can get insights about the pain points of test prep students if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where test prep students hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of test prep students, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: TestBoost - Personalized Test Preparation Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find test prep students

To get started, edit the values in the following 3 input fields and click “Search test prep students”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find test prep students and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like test prep students wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever test prep students complain about their pet peeve: They struggle to identify and focus on their weak areas.
  • Good for you because this is something that you can solve with testBoost - Personalized Test Preparation Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help test prep students to reach their goal: To improve their performance on standardized tests.

They will get to know, like and trust you. Eventually, they will buy your solution: TestBoost - Personalized Test Preparation Platform.

EducationTest PreparationTestBoost - Personalized Test Preparation Platform

Related topics

Share this: