How to get customers forAdaptive Test Prep Software

Where to find test takers in order to convert them to customers

The idea that helps Test Takers

Test Takers want to improve their test scores. However, they can't get it because they struggle to find relevant and high-quality test preparation materials.

Therefore, they need to use your solution, e.g. ScoreBoost Pro.

Adaptive Test Prep Software : An adaptive test preparation software that customizes study materials and practice tests based on the test taker's performance and identified areas of improvement. Of course it is much better than the stuff from Kaplan Test Prep, or Princeton Review!

How to find Test Takers

You can get insights about the pain points of test takers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where test takers hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of test takers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Adaptive Test Prep Software.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find test takers

To get started, edit the values in the following 3 input fields and click “Search test takers”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find test takers and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like test takers wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever test takers complain about their pet peeve: They struggle to find relevant and high-quality test preparation materials.
Good for you because this is something that you can solve with adaptive Test Prep Software, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help test takers to reach their goal: To improve their test scores.

They will get to know, like and trust you. Eventually, they will buy your solution: Adaptive Test Prep Software.

Get your first customers now!

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