How to get customers forLanguage Exchange Platform for Language Learners

Where to find language learners in order to convert them to customers

The idea that helps Language Learners

Language Learners want to practice conversational language skills. However, they can't get it because they struggle to find native speakers to practice with.

Therefore, they need to use your solution, e.g. LangEx.

Language Exchange Platform for Language Learners : LangEx connects language learners with native speakers for virtual conversation practice sessions, helping learners improve their conversational skills in a real-world context. Of course it is much better than the stuff from Tandem, HelloTalk, or Speaky!

How to find Language Learners

You can get insights about the pain points of language learners if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where language learners hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of language learners, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Language Exchange Platform for Language Learners.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find language learners

To get started, edit the values in the following 3 input fields and click “Search language learners”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find language learners and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like language learners wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever language learners complain about their pet peeve: They struggle to find native speakers to practice with.
  • Good for you because this is something that you can solve with language Exchange Platform for Language Learners, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help language learners to reach their goal: To practice conversational language skills.

They will get to know, like and trust you. Eventually, they will buy your solution: Language Exchange Platform for Language Learners.

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