How to get customers forInteractive Learning Platform for Online Education
Where to find online learners in order to convert them to customers
The idea that helps Online learners
Online learners want to engage in interactive and collaborative learning. However, they can't get it because they struggle to connect with peers and instructors in a meaningful way in the online environment.
Therefore, they need to use your solution, e.g. CollabLearn.
Interactive Learning Platform for Online Education : CollabLearn is a software solution that creates a virtual learning environment where online learners can engage in interactive and collaborative learning experiences with peers and instructors. Of course it is much better than the stuff from Coursera, edX, or Udemy!
How to find Online learners
You can get insights about the pain points of online learners if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where online learners hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of online learners, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: Interactive Learning Platform for Online Education.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find online learners
To get started, edit the values in the following 3 input fields and click “Search online learners”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find online learners and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like online learners wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever online learners complain about their pet peeve: They struggle to connect with peers and instructors in a meaningful way in the online environment.
- Good for you because this is something that you can solve with interactive Learning Platform for Online Education, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help online learners to reach their goal: To engage in interactive and collaborative learning.
They will get to know, like and trust you. Eventually, they will buy your solution: Interactive Learning Platform for Online Education.
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