How to get customers forLessonLens: A Dynamic Curriculum Resource

Where to find k-12 educators in order to convert them to customers

The idea that helps K-12 Educators

K-12 Educators want to create engaging lesson plans. However, they can't get it because they struggle to find diverse and interactive teaching resources.

Therefore, they need to use your solution, e.g. LessonLens.

LessonLens: A Dynamic Curriculum Resource : A platform that provides K-12 educators with a curated library of innovative and interactive lesson plans across various subjects and topics. Of course it is much better than the stuff from Google Classroom, Edmodo, or ClassDojo!

How to find K-12 Educators

You can get insights about the pain points of k-12 educators if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where k-12 educators hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of k-12 educators, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: LessonLens: A Dynamic Curriculum Resource.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find k-12 educators

To get started, edit the values in the following 3 input fields and click “Search k-12 educators”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find k-12 educators and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like k-12 educators wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever k-12 educators complain about their pet peeve: They struggle to find diverse and interactive teaching resources.
  • Good for you because this is something that you can solve with lessonLens: A Dynamic Curriculum Resource, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help k-12 educators to reach their goal: To create engaging lesson plans.

They will get to know, like and trust you. Eventually, they will buy your solution: LessonLens: A Dynamic Curriculum Resource.

EducationK-12 EducationLessonLens: A Dynamic Curriculum Resource

Related topics

Share this: