How to get customers forStudent Retention Assistant
Where to find higher education administrators in order to convert them to customers
The idea that helps Higher Education Administrators
Higher Education Administrators want to improve student retention rates. However, they can't get it because they struggle to identify at-risk students early enough to provide necessary interventions.
Therefore, they need to use your solution, e.g. RetainEdu.
Student Retention Assistant : RetainEdu is a cutting-edge platform that uses data analytics to identify students at risk of dropping out, enabling administrators to implement timely interventions and support mechanisms. Of course it is much better than the stuff from Civitas Learning, or Starfish Retention Solutions!
How to find Higher Education Administrators
You can get insights about the pain points of higher education administrators if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where higher education administrators hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of higher education administrators, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: Student Retention Assistant.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find higher education administrators
To get started, edit the values in the following 3 input fields and click “Search higher education administrators”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find higher education administrators and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like higher education administrators wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever higher education administrators complain about their pet peeve: They struggle to identify at-risk students early enough to provide necessary interventions.
- Good for you because this is something that you can solve with student Retention Assistant, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help higher education administrators to reach their goal: To improve student retention rates.
They will get to know, like and trust you. Eventually, they will buy your solution: Student Retention Assistant.
EducationHigher EducationStudent Retention Assistant
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