How to get customers forVirtual Classroom Engagement Platform
Where to find university professors in order to convert them to customers
The idea that helps University Professors
University Professors want to enhance student engagement in online courses. However, they can't get it because they struggle to create interactive and collaborative learning experiences virtually.
Therefore, they need to use your solution, e.g. EngageU.
Virtual Classroom Engagement Platform : EngageU is a platform that offers a variety of tools for professors to create interactive discussions, group projects, and virtual simulations to keep students engaged and actively participating in online courses. Of course it is much better than the stuff from Zoom, or Blackboard Collaborate!
How to find University Professors
You can get insights about the pain points of university professors if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where university professors hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of university professors, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: Virtual Classroom Engagement Platform.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find university professors
To get started, edit the values in the following 3 input fields and click “Search university professors”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find university professors and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like university professors wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever university professors complain about their pet peeve: They struggle to create interactive and collaborative learning experiences virtually.
- Good for you because this is something that you can solve with virtual Classroom Engagement Platform, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help university professors to reach their goal: To enhance student engagement in online courses.
They will get to know, like and trust you. Eventually, they will buy your solution: Virtual Classroom Engagement Platform.
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