How to get customers forUserTrial - User Testing Platform for EdTech
Where to find educational technology developers in order to convert them to customers
The idea that helps Educational Technology Developers
Educational Technology Developers want to test their software products with real users. However, they can't get it because they struggle to find diverse and representative test users.
Therefore, they need to use your solution, e.g. UserTrial.
UserTrial - User Testing Platform for EdTech : A platform that connects educational technology developers with a diverse pool of real users, including students, teachers, and administrators, for rapid and insightful testing feedback to improve their software products. Of course it is much better than the stuff from UsabilityHub, UserTesting, or TryMyUI!
How to find Educational Technology Developers
You can get insights about the pain points of educational technology developers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where educational technology developers hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of educational technology developers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: UserTrial - User Testing Platform for EdTech.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find educational technology developers
To get started, edit the values in the following 3 input fields and click “Search educational technology developers”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find educational technology developers and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like educational technology developers wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever educational technology developers complain about their pet peeve: They struggle to find diverse and representative test users.
- Good for you because this is something that you can solve with userTrial - User Testing Platform for EdTech, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help educational technology developers to reach their goal: To test their software products with real users.
They will get to know, like and trust you. Eventually, they will buy your solution: UserTrial - User Testing Platform for EdTech.
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