How to get customers forEdTech Integration Platform

Where to find educators in educational technology in order to convert them to customers

The idea that helps Educators in Educational Technology

Educators in Educational Technology want to implement new tech tools in the classroom. However, they can't get it because they struggle to find innovative educational technology solutions that align with curriculum standards.

Therefore, they need to use your solution, e.g. TechTeach.

EdTech Integration Platform : TechTeach is a cutting-edge software platform that helps educators discover, evaluate, and seamlessly integrate the latest educational technology tools into their curriculum. Of course it is much better than the stuff from Edmodo, Schoology, or Seesaw!

How to find Educators in Educational Technology

You can get insights about the pain points of educators in educational technology if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where educators in educational technology hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of educators in educational technology, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: EdTech Integration Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find educators in educational technology

To get started, edit the values in the following 3 input fields and click “Search educators in educational technology”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find educators in educational technology and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like educators in educational technology wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever educators in educational technology complain about their pet peeve: They struggle to find innovative educational technology solutions that align with curriculum standards.
  • Good for you because this is something that you can solve with edTech Integration Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help educators in educational technology to reach their goal: To implement new tech tools in the classroom.

They will get to know, like and trust you. Eventually, they will buy your solution: EdTech Integration Platform.

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