How to get customers forInteractive Educational Publishing Platform
Where to find educational publishing companies in order to convert them to customers
The idea that helps Educational Publishing Companies
Educational Publishing Companies want to increase engagement and readership of their educational materials. However, they can't get it because they struggle to adapt to digital publishing trends and create interactive, multimedia-rich content.
Therefore, they need to use your solution, e.g. InteracLearn.
Interactive Educational Publishing Platform : InteracLearn is a cutting-edge platform that allows educational publishing companies to create interactive, multimedia-rich digital content. It offers tools for embedding videos, images, quizzes, and interactive elements to enhance user engagement and learning experiences. Of course it is much better than the stuff from Pearson Education, or McGraw-Hill Education!
How to find Educational Publishing Companies
You can get insights about the pain points of educational publishing companies if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where educational publishing companies hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of educational publishing companies, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: Interactive Educational Publishing Platform.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find educational publishing companies
To get started, edit the values in the following 3 input fields and click “Search educational publishing companies”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find educational publishing companies and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like educational publishing companies wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever educational publishing companies complain about their pet peeve: They struggle to adapt to digital publishing trends and create interactive, multimedia-rich content.
- Good for you because this is something that you can solve with interactive Educational Publishing Platform, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help educational publishing companies to reach their goal: To increase engagement and readership of their educational materials.
They will get to know, like and trust you. Eventually, they will buy your solution: Interactive Educational Publishing Platform.
EducationEducational PublishingInteractive Educational Publishing Platform
Share this: