How to get customers forDigital Publishing Platform for Educational Content

Where to find educational publishers in order to convert them to customers

The idea that helps Educational Publishers

Educational Publishers want to digitize and monetize their educational content. However, they can't get it because they struggle with creating interactive digital versions of their textbooks and resources.

Therefore, they need to use your solution, e.g. Digitext.

Digital Publishing Platform for Educational Content : Digitext is a comprehensive platform that helps educational publishers convert their textbooks and learning materials into interactive digital formats that can be accessed on multiple devices. Of course it is much better than the stuff from VitalSource, or Kortext!

How to find Educational Publishers

You can get insights about the pain points of educational publishers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where educational publishers hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of educational publishers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Digital Publishing Platform for Educational Content.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find educational publishers

To get started, edit the values in the following 3 input fields and click “Search educational publishers”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find educational publishers and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like educational publishers wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever educational publishers complain about their pet peeve: They struggle with creating interactive digital versions of their textbooks and resources.
Good for you because this is something that you can solve with digital Publishing Platform for Educational Content, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help educational publishers to reach their goal: To digitize and monetize their educational content.

They will get to know, like and trust you. Eventually, they will buy your solution: Digital Publishing Platform for Educational Content.

Get your first customers now!

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