How to get customers forImpactMeasure: Educational Initiative Evaluation Tool

Where to find education policymakers in order to convert them to customers

The idea that helps Education Policymakers

Education Policymakers want to assess the impact of new educational initiatives. However, they can't get it because they struggle to gather and analyze relevant data on student outcomes.

Therefore, they need to use your solution, e.g. ImpactMeasure.

ImpactMeasure: Educational Initiative Evaluation Tool : ImpactMeasure is a software solution that helps education policymakers assess the effectiveness of new educational initiatives by collecting, analyzing, and visualizing data on student outcomes, providing valuable insights for evidence-based decision-making. Of course it is much better than the stuff from EduEval, or InitiativeAnalyzer!

How to find Education Policymakers

You can get insights about the pain points of education policymakers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where education policymakers hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of education policymakers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: ImpactMeasure: Educational Initiative Evaluation Tool.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find education policymakers

To get started, edit the values in the following 3 input fields and click “Search education policymakers”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find education policymakers and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like education policymakers wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever education policymakers complain about their pet peeve: They struggle to gather and analyze relevant data on student outcomes.
  • Good for you because this is something that you can solve with impactMeasure: Educational Initiative Evaluation Tool, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help education policymakers to reach their goal: To assess the impact of new educational initiatives.

They will get to know, like and trust you. Eventually, they will buy your solution: ImpactMeasure: Educational Initiative Evaluation Tool.

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