How to get customers forInteractEdu - Interactive Adult Education Platform
Where to find adult educators in order to convert them to customers
The idea that helps Adult Educators
Adult Educators want to engage adult learners in interactive online courses. However, they can't get it because they struggle to create dynamic and interactive course content that meets the needs of diverse adult learners.
Therefore, they need to use your solution, e.g. InteractEdu.
InteractEdu - Interactive Adult Education Platform : InteractEdu is a cutting-edge platform that enables adult educators to design and deliver engaging online courses with interactive multimedia content. It features virtual classrooms, gamified learning modules, and peer collaboration tools. Of course it is much better than the stuff from LearnEngage, or EduInteractive!
How to find Adult Educators
You can get insights about the pain points of adult educators if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where adult educators hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of adult educators, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: InteractEdu - Interactive Adult Education Platform.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find adult educators
To get started, edit the values in the following 3 input fields and click “Search adult educators”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find adult educators and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like adult educators wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever adult educators complain about their pet peeve: They struggle to create dynamic and interactive course content that meets the needs of diverse adult learners.
- Good for you because this is something that you can solve with interactEdu - Interactive Adult Education Platform, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help adult educators to reach their goal: To engage adult learners in interactive online courses.
They will get to know, like and trust you. Eventually, they will buy your solution: InteractEdu - Interactive Adult Education Platform.
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