How to get customers forEdTech Analytics Tool

Where to find edtech researchers in order to convert them to customers

The idea that helps EdTech Researchers

EdTech Researchers want to analyze the effectiveness of various educational apps. However, they can't get it because they face challenges in collecting and analyzing data on app usage and impact.

Therefore, they need to use your solution, e.g. InsightEd.

EdTech Analytics Tool : InsightEd is a cutting-edge analytics tool tailored for EdTech researchers, enabling them to efficiently collect and analyze data on the effectiveness of educational apps, providing valuable insights for research purposes. Of course it is much better than the stuff from Learnalytics, or EdSurge!

How to find EdTech Researchers

You can get insights about the pain points of edtech researchers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where edtech researchers hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of edtech researchers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: EdTech Analytics Tool.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find edtech researchers

To get started, edit the values in the following 3 input fields and click “Search edtech researchers”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find edtech researchers and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like edtech researchers wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever edtech researchers complain about their pet peeve: They face challenges in collecting and analyzing data on app usage and impact.
  • Good for you because this is something that you can solve with edTech Analytics Tool, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help edtech researchers to reach their goal: To analyze the effectiveness of various educational apps.

They will get to know, like and trust you. Eventually, they will buy your solution: EdTech Analytics Tool.


EdTechEducational AppsEdTech Analytics Tool

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