How to get customers forEducational Analytics Platform

Where to find edtech data analysts in order to convert them to customers

The idea that helps EdTech Data Analysts

EdTech Data Analysts want to derive actionable insights from student data. However, they can't get it because they struggle to integrate data from multiple sources and systems.

Therefore, they need to use your solution, e.g. EduInsight.

Educational Analytics Platform : EduInsight is a comprehensive analytics platform that seamlessly integrates data from various educational systems to provide actionable insights for EdTech data analysts. Of course it is much better than the stuff from BrightBytes, or Panorama Education!

How to find EdTech Data Analysts

You can get insights about the pain points of edtech data analysts if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where edtech data analysts hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of edtech data analysts, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Educational Analytics Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find edtech data analysts

To get started, edit the values in the following 3 input fields and click “Search edtech data analysts”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find edtech data analysts and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like edtech data analysts wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever edtech data analysts complain about their pet peeve: They struggle to integrate data from multiple sources and systems.
Good for you because this is something that you can solve with educational Analytics Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help edtech data analysts to reach their goal: To derive actionable insights from student data.

They will get to know, like and trust you. Eventually, they will buy your solution: Educational Analytics Platform.

Get your first customers now!

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