How to get customers forInteractive Content Authoring Platform
Where to find e-learning content developers in order to convert them to customers
The idea that helps E-learning Content Developers
E-learning Content Developers want to create engaging educational content. However, they can't get it because they struggle with outdated content creation tools.
Therefore, they need to use your solution, e.g. EngageEd.
Interactive Content Authoring Platform : EngageEd provides a user-friendly interface with drag-and-drop features to create interactive and visually appealing e-learning content. Of course it is much better than the stuff from Articulate Storyline, or Adobe Captivate!
How to find E-learning Content Developers
You can get insights about the pain points of e-learning content developers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where e-learning content developers hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of e-learning content developers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: Interactive Content Authoring Platform.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find e-learning content developers
To get started, edit the values in the following 3 input fields and click “Search e-learning content developers”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find e-learning content developers and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like e-learning content developers wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever e-learning content developers complain about their pet peeve: They struggle with outdated content creation tools.
- Good for you because this is something that you can solve with interactive Content Authoring Platform, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help e-learning content developers to reach their goal: To create engaging educational content.
They will get to know, like and trust you. Eventually, they will buy your solution: Interactive Content Authoring Platform.
EdTechE-learning Content DevelopmentInteractive Content Authoring Platform
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