How to get customers forTraining Program Evaluation Software

Where to find corporate training managers in order to convert them to customers

The idea that helps Corporate Training Managers

Corporate Training Managers want to enhance employee skills. However, they can't get it because they face challenges in measuring the effectiveness and ROI of training programs.

Therefore, they need to use your solution, e.g. SkillBoost Pro.

Training Program Evaluation Software : SkillBoost Pro is a data-driven platform that provides insights into the impact of training initiatives on skill development and business performance. Of course it is much better than the stuff from LearnCorp Analytics, or TrainMetrics!

How to find Corporate Training Managers

You can get insights about the pain points of corporate training managers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where corporate training managers hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of corporate training managers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: Training Program Evaluation Software.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find corporate training managers

To get started, edit the values in the following 3 input fields and click “Search corporate training managers”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find corporate training managers and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like corporate training managers wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever corporate training managers complain about their pet peeve: They face challenges in measuring the effectiveness and ROI of training programs.
Good for you because this is something that you can solve with training Program Evaluation Software, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help corporate training managers to reach their goal: To enhance employee skills.

They will get to know, like and trust you. Eventually, they will buy your solution: Training Program Evaluation Software.

Get your first customers now!

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