How to get customers forB2B Supplier Matching Platform

Where to find b2b e-commerce executives in order to convert them to customers

The idea that helps B2B E-commerce executives

B2B E-commerce executives want to streamline their procurement process. However, they can't get it because they struggle with finding the right suppliers for their business needs.

Therefore, they need to use your solution, e.g. SupplierMatch.

B2B Supplier Matching Platform : SupplierMatch is a AI-powered platform that matches B2B E-commerce executives with the right suppliers based on their business needs and requirements. Of course it is much better than the stuff from Alibaba, or ThomasNet!

How to find B2B E-commerce executives

You can get insights about the pain points of b2b e-commerce executives if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where b2b e-commerce executives hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of b2b e-commerce executives, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: B2B Supplier Matching Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find b2b e-commerce executives

To get started, edit the values in the following 3 input fields and click “Search b2b e-commerce executives”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find b2b e-commerce executives and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like b2b e-commerce executives wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever b2b e-commerce executives complain about their pet peeve: They struggle with finding the right suppliers for their business needs.
  • Good for you because this is something that you can solve with b2B Supplier Matching Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help b2b e-commerce executives to reach their goal: To streamline their procurement process.

They will get to know, like and trust you. Eventually, they will buy your solution: B2B Supplier Matching Platform.


E-commerceB2B E-commerceB2B Supplier Matching Platform

Related topics


Share this: