How to get customers forUnified Procurement Management Software

Where to find b2b e-commerce managers in order to convert them to customers

The idea that helps B2B E-commerce managers

B2B E-commerce managers want to streamline the procurement process. However, they can't get it because they struggle to efficiently track and manage multiple supplier catalogs..

Therefore, they need to use your solution, e.g. ProcureTech.

Unified Procurement Management Software : ProcureTech is a comprehensive software solution that enables B2B E-commerce managers to easily consolidate and manage multiple supplier catalogs in one platform. Of course it is much better than the stuff from SAP Ariba, Coupa, or Oracle Procurement Cloud!

How to find B2B E-commerce managers

You can get insights about the pain points of b2b e-commerce managers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where b2b e-commerce managers hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of b2b e-commerce managers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Unified Procurement Management Software.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find b2b e-commerce managers

To get started, edit the values in the following 3 input fields and click “Search b2b e-commerce managers”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find b2b e-commerce managers and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like b2b e-commerce managers wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever b2b e-commerce managers complain about their pet peeve: They struggle to efficiently track and manage multiple supplier catalogs..
  • Good for you because this is something that you can solve with unified Procurement Management Software, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help b2b e-commerce managers to reach their goal: To streamline the procurement process.

They will get to know, like and trust you. Eventually, they will buy your solution: Unified Procurement Management Software.


E-commerceB2B E-commerceUnified Procurement Management Software

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